Myself and the JAA

Hi again,

It's been a while since I posted last, which goes to show you how busy things have been lately!

On top of filling orders and making custom pieces, I've quietly been working on the new range for 2017! I'm making a fair few changes to the regular jewellery line up. Some items that have been around for 2+ years will be replaced, and in my personal opinion, improved upon.

While this will be a short blog post, you can follow the link provided to an article posted by the Jewellers Association of Australia about myself and my involvement in the jewellery industry.

I hope you enjoy reading it, and hopefully I can post more often!


Custom Orders and Personalised Products

If you're reading this blog then surely you are familiar with Guild Jewellery Design and our line of DC Comics Jewellery. But a lot of you may be unaware that mass produced quality jewellery is only one aspect of the business. The flip side to this coin is that, being properly educated and trained in traditional jewellery making, I also make high quality customised jewellery for the individual.

I get to sit down with individuals or couples to help bring their vision to a physical reality, whether it be engagement or wedding rings, pendants, earrings, cufflinks, and the list goes on. The beautiful thing about the modern age of communication is that I can converse via email or any one of the many messaging applications available. "Sitting down" with the client is no longer a directly face to face thing. I can travel the country to conventions like OzComicCon, meet new clients, and then continue the jewellery making process well after the convention is over.

A great deal of what I do at conventions is selling DC Comics Jewellery, but there is always a customer (or customers) who want something unique and ask whether such a thing is possible. The answer is always a resounding yes. Of course the second question is a lot harder to answer off the bat: "How much will it cost?" and this always depends on how much effort and materials go into making the design come to life.

I put effort and materials in that order for a purpose. Making a custom order is not the same as the mass production of the DC Comics products. Mass produced items are always much cheaper because they are produced on mass. I take the initial cost of taking the time to make an original master piece of jewellery and spread it out over the lifetime of the mass produced item, and that's how they become affordable to everyone.

Materials are secondary in most cases of custom orders, and the price will vary if asking for (for example) a ring in sterling silver as opposed to the same ring in 18ct yellow gold. The labour/effort will always remain the same if the design remains the same.

Most people understand this dynamic and say "that's a great price, how do we order?", but there is on occasion someone who doesn't understand the difference in dynamic between custom made and mass produced retail products.

I certainly hope that what you have just read helps you understand that the value of personalised, custom made jewellery is stronger that what is produced on mass regardless of how high quality it is.

Thank you for reading.

PS - if you or anyone you know is interested in having custom jewellery made, please direct them to visit Andrew Nicholas Jewellery, where I display all of my custom work for private clients, and you can sent me a direct email via or my Contact page.

Artists and Legitimate Products

With less than 3 weeks until Oz Comic Con Brisbane, we've finally seen the Exhibitor Directory revealed on Oz Comic Cons website. And in case you haven't seen it, here it is below...

Oz Comic Con Brisbane Exhibitor Directory

I've been attending exhibitions since 2011 (as an exhibitor anyway), and I've developed a lot of relationships with many of the other regular exhibitors who have been doing conventions a lot longer that I have. We're all one big convention family.

It has saddened me to see so many of the regular convention exhibitors not attending OZCC Brisbane and Sydney this year. The reasons for this can be numerous; family commitments, lack of interest, travelling difficulties are among them. But exhibitors measure up all conventions by the same yard stick in the end: will we make enough money to make a living? It's risk vs reward.

We definitely have fun, meet some celebrities, and try not to take things too seriously. But all in all we need to do our jobs and work hard through the set up on Friday, 2 full days of "on your feet" serving our customers (who we wouldn't be here without!), and then the fast-as-you-can pack up on Sunday night. It can get brutal, but we love it and keep coming back for more.

I urge you to read this next part fully and carefully. I don't want to come off as harsh. There are 2 kinds of retail sections in a convention environment (excluding all the food, celebrities and convention merch). The are Exhibitors, who stock licensed merchandise , and there is Artist Alley, where individuals (artists, writers, craftspersons or otherwise) make unique or small production items birthed from their own imagination.

I stress "from their own imagination" because it needs to be stressed to some people that if you aren't selling your own creation or not selling legitimate merchandise then you shouldn't be selling it. There are several Australian businesses (mine included) that have gone to the trouble of obtaining the legal right to manufacture and distribute our products. And there are retail businesses all over this country that go through the appropriate distributors to obtain legitimate, licensed products from around the world to sell them locally.

I love artists and craftspeople, and I encourage everyone to keep creating. But seeing someone in either an exhibitor booth or in artist alley selling any product with a DC Comics super heroes logo on it goes against why I signed up to design manufacture a legitimate form of DC Comics jewellery. If you don't have permission for the license holder or selling a product from it's legal distributor, then it's illegal. And more to that, buying from such dealers takes the money away from the industry whose legal property it is you're displaying.

Quite simply I am saying this: buyer beware.

Beware that what you purchase is exactly what you're paying for, and that a lot of people (artists, writers, makers of all kinds) have put their blood, sweat and tears into building up an industry that makes pop culture even possible. If you want it to keep going, please purchase only legitimate licensed products, and support artists that don't copy and paste someone elses imagination. They are worth supporting.

Finally, if you're at all unsure as to whether what you have purchased or what you are planning to purchase is a legitimate product, ask. It is your legal right. All licensed merchandise must display "Legal Lines" on either the item itself, the packaging, or both. A perfect example of this is our own Guild Jewellery Design DC Comics range, where all products are imprinted with the Legal Line ©DC (s15) or the respective year they were registered with Warner Bros. Entertainment Inc. 

Thank you for reading.


Countdown to OzComicCon

I can't believe that OzComicCon is once again upon us, with less than a month until the final run of OzComicCon events for 2015. On the 19th and 20th of September in Brisbane, and then doing it all again in Sydney the week after. Where has the time gone? How is it September already?

Granted there were teething issues last year in Brisbane and Sydney for the first OzComicCons in either city. But with massive improvements to dates, advertising power, free events, and competitions planned for the convention, we (as in all stall holders) look forward to a massive pair of weekends.

Within the next week or so we'll have completed a huge production run in order to fill the orders of our stockists and tackle the convention crowd. And what's better is that we will be carrying reserved stock of our Limited Edition Batman Arkham Knight Pendants and Cufflinks. Only 50 of each (less now after Melbourne OzComicCon) are available in the world, and are ONLY sold at OzComicCon weekends.

We're looking forward to an incredibly busy September and seeing our Brisbane and Sydney fans soon. And if you're after more details about when and where OzComicCon will be held next in your city, just follow the link below

Goodbye for now!